who we are

who are the yusufs?
NASTEHA & NUNI YUSUF ARE DIGITAL CONTENT CREATORS, ENTREPRENEURS AND MOTHERS WHO HAVE BUILT A GLOBAL NETWORK OF LIKE MINDED WOMEN USING THEIR PLATFORM THE YUSUFS.

Hi Sweeties! Welcome to The Yusufs; a space where we aim to provide inspiration to like-minded woman.

our mission

get to know us

After 6 months from starting our blog, we both decided to quit our full time jobs, and pursue our passion and treat it like a real business and we have not looked back since. 

when did you quit your job and start blogging?

We use a Canon 5 Mark II for high definition photos when working with brands. But to be honest, we love to snap pictures on our iphones while in the moment. We realized our supporters love to see a relaxed and effortless feed.

what type of camera do you always use?

Staying consistent with creating content and engaging and building an audience of people we respect and value has really helped give us the confidence to continue over the years. 

what is your biggest tip to newbie bloggers?

Questions

Its takes a village to raise a child and we are so fortunate to have supportive husbands and a big family that is super helpful. Creating a schedule is a major key when it comes to making sure you never miss out on quality family time and special moments. 

HOw do you manage motherhood and running a business?

Long story short, Nasteha got married and moved to Ohio to be with her husband who is from there. Years later, Nuni met her husband while visiting Nasteha in Ohio and ending up moving there too.

how did you end up in columbus, ohio?

At the time we were living in 2 different countries (Nasteha was in the US, and Nuni was living in Canada). We both shared the same interest and have both dreamed of starting a fashion blog but we were too scared to finally take the steps to just start. We were inspired by our niece to start together and it ended up being a really great idea because we work so well together and continue to push each.

why did you start blogging together?

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