who we are
who are the yusufs?
NASTEHA & NUNI YUSUF ARE DIGITAL CONTENT CREATORS, ENTREPRENEURS AND MOTHERS WHO HAVE BUILT A GLOBAL NETWORK OF LIKE MINDED WOMEN USING THEIR PLATFORM THE YUSUFS.
Hi Sweeties! Welcome to The Yusufs; a space where we aim to provide inspiration to like-minded woman.
our mission
We love getting to know you guys! If you are new here, here are some fun facts about us that pretty much paints the perfect picture of who we are! We were born in Somalia. We spent several years of our lives in a Refugee camp in Kenya after our family fled Somalia during the civil war. We spent the majority of our lives in Toronto, Canada and will forever call it home. We now reside in Columbus, OH where both of our husbands are from. Fashion has always been our means of escaping our reality during our darkest years. We own a creative content space called The Millennial Suite in Columbus, OH. We also operate a jewelry shop called YCOLLECTIONS online.
THE YUSUFS IS A SHARED PLATFORM BETWEEN TWO SISTERS NASTEHA & NUNI YUSUF WHO DECIDED TO JOIN FORCES TO DOCUMENT THEIR JOURNEY INTO ENTREPRENEURSHIP ONE OUTFIT AT A TIME. HERE YOU WILL FIND OUR GLOBAL AND ECLECTIC TAKE ON FASHION, BEAUTY, TRAVEL AND MOTHERHOOD. OUR GOAL IS TO INSPIRE WOMEN FROM ALL WALKS OF LIFE WITH OUR COLLECTIVE ENERGY, POSITIVE OUTLOOKS AND BOLD CHOICE OF OUTFITS. WE HOPE YOU ENJOY THIS CREATIVE JOURNEY WITH US AND FIND IT INSPIRING.
get to know us
After 6 months from starting our blog, we both decided to quit our full time jobs, and pursue our passion and treat it like a real business and we have not looked back since.
when did you quit your job and start blogging?
We use a Canon 5 Mark II for high definition photos when working with brands. But to be honest, we love to snap pictures on our iphones while in the moment. We realized our supporters love to see a relaxed and effortless feed.
what type of camera do you always use?
Staying consistent with creating content and engaging and building an audience of people we respect and value has really helped give us the confidence to continue over the years.
what is your biggest tip to newbie bloggers?
Questions
Its takes a village to raise a child and we are so fortunate to have supportive husbands and a big family that is super helpful. Creating a schedule is a major key when it comes to making sure you never miss out on quality family time and special moments.
HOw do you manage motherhood and running a business?
Long story short, Nasteha got married and moved to Ohio to be with her husband who is from there. Years later, Nuni met her husband while visiting Nasteha in Ohio and ending up moving there too.
how did you end up in columbus, ohio?
At the time we were living in 2 different countries (Nasteha was in the US, and Nuni was living in Canada). We both shared the same interest and have both dreamed of starting a fashion blog but we were too scared to finally take the steps to just start. We were inspired by our niece to start together and it ended up being a really great idea because we work so well together and continue to push each.
why did you start blogging together?
