As immigrants and civil war survivors, Nasteha & Nuni have always connected on fashion and used it to grow their bond as sisters growing up. The Yusufs was developed by Nasteha & Nuni Yusuf as a way to chronicle and share their creativity and growth as women while sharing their global perspective on personal style, beauty, travels, and motherhood with hopes of inspiring other young women around the globe who might have suffered a disadvantage at an early age.